The sales & marketing department and their efforts are your primary interface with both your existing potential customers. Not only are they charged with increasing the awareness of your property but in selling it as well. We can, therefore, safely assume that any hotel’s livelihood depends on the effectiveness and productivity productivity of their sales and marketing team. They have a plethora of strategies and methodologies to drive revenue and occupancy as well as intricate techniques and processes to weigh their performance. A seasoned hotelier can accurately assess their activities as well as delve deeper and really find areas that require improvement or that have been overlooked. We are typically engaged to both guarantee that sales & marketing activities are on track as well as to make sure income is maximized.